I enjoy designing digital products that help people and businesses, using qualitative and quantitative evidence to make decisions, and supporting the growth of other designers.

In 2012, I moved from Romania to the Netherlands to join Booking.com. Over the years, I learned a lot about conversion optimization, A/B testing, personalization, iconography, data visualization, product experience strategy and design systems. I also helped grow the design team at Booking from 20 to 200+ designers as a design hiring manager between 2016 and 2019. I have always enjoyed at Booking the global impact, working in a highly diverse company, and constant change that brings new challenges.

Outside work, I try to read every grimdark fantasy novel in existence, often complain about plot holes in TV shows and movies, tinker with various kinds of hardware and software, 3d modelling and 3d printing, paint fantasy and Warhammer miniatures, and am constantly redecorating various areas of my house and garden.

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